Running a business is one of the most fulfilling and important jobs in the world. Your customers depend on you; your people and their families rely upon you and your suppliers look to you for more business.
If you get it right, you will generate profits which lead to personal wealth and job satisfaction. If you get it wrong, you risk losses or, at worst, the collapse of the business.
That is why it is so important to have a strategy. A strategy is a plan for the general direction of your business. You might think of it as the same way as planning a holiday; the first thing to decide is where you want to go. You then find out what dates are suitable, decide whether you can afford it and agree the finer details.