One of the most ubiquitous phrases of 2013 has been “Big Data” and you could be forgiven for thinking that if you are not using “big data” in your business, you are somehow failing or are just about to suffer a major calamity.

For the majority of businesses, this could not be further from the truth....

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Although 97% of companies are Small and Medium Enterprises (SMEs) the majority of business won in competition is taken by large companies (over 250 people). This means that SMEs fail to get considered for direct business with customers and need to rely upon their ability to become involved in sub-contracting arrangements with larger companies – a process which usually means that they will be paid less and do not have the benefit of being visible to the customer.

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