There is no doubt that Google translate and other similar products are very useful to understand something you have received in another language providing a close approximation of the true meaning of the document. 

However, when you are producing a document with marketing or sales messages in mind they do not always provide the result that you might need, which means that you might undermine the confidence of your customer or prospective customer. 

Read full article

In the five years that followed the worldwide financial slump in 2008, online sales have increased by 23 per cent. Clearly, this increase has been at the expense of going to traditional shops.

It would be easy to draw the conclusion that the rise of online sales is inexorable and that this sounds the death knell for traditional shopping. If you are a shop owner, before you convince yourself that there is a spiral of decline in your prospects, it is important that you

Read full article

Some websites are used to make sales. Others are used for communication and marketing (e.g. to sign up for a free newsletter in order to occasionally make sales offers by mail, email or a specific website landing page.)

No matter which category your website falls into, it is vital that you learn how to look at your website statistics so that you can improve your success rate.

Read full article

One of the most ubiquitous phrases of 2013 has been “Big Data” and you could be forgiven for thinking that if you are not using “big data” in your business, you are somehow failing or are just about to suffer a major calamity.

For the majority of businesses, this could not be further from the truth....

Read full article

The bad news is that the majority of businesses are not making the best use of all the marketing and sales channels that exist to help them. This means that they are not winning as much business as they should.

The good news is that it is not very difficult to put that right and the impact when you do so is to dramatically increase your sales. If you don’t think you have set things up correctly yet, the opportunities to boost your sales can be very exciting.

Read full article

The marketing opportunity to be had at the moment you find you have been unsuccessful in winning a bid

If you have put in a bid, particularly for something complex such as extensive professional services, you will have had a lot of contact with the potential customer.

In the first instance, it may have taken you a long time to find them and the process of bidding may also have been time consuming as you find out more about their requirements and the professional solution that you might have to solve their problems. It is also possible that you will have incurred considerable costs.

How do you put emotions aside, consider things from your customers point of view, and see what marketing advantage you can gain from it?

Read full article