One of the most ubiquitous phrases of 2013 has been “Big Data” and you could be forgiven for thinking that if you are not using “big data” in your business, you are somehow failing or are just about to suffer a major calamity.

For the majority of businesses, this could not be further from the truth....

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The bad news is that the majority of businesses are not making the best use of all the marketing and sales channels that exist to help them. This means that they are not winning as much business as they should.

The good news is that it is not very difficult to put that right and the impact when you do so is to dramatically increase your sales. If you don’t think you have set things up correctly yet, the opportunities to boost your sales can be very exciting.

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